Coke requested a pre-roll campaign featuring exclusively macro footage of its fizzy flagship product. Hal Curtis said “Make it conceptual. Make it unexpected. Make it happy.” Here’s a few of the over 25 different spots we created in the span of a month.
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Danny Corrales, Art Director
Chris Thurman, Art Director
TV: “Football”
TV: “Balloons”
TV: “Float”
TV: “Surfing”
TV: “Fa-la-la-la-ahh”
TV: “NASCAR”
TV: “Overflow”