Coke Zero
Facial Profiler

When we created an app that scraped Facebook/Meta to find your real-life twin, it didn’t resonate in the countries of North Korea, Western Sahara, Chad, Central African Republic, Congo, Eritrea, Burkina Faso, Guinea, or Sierra Leone. However, in the world’s remaining 189 countries and territories, it definitely did. And we reached them all with zero media budget.

––– partners –––
Justin Smith, Art Director
Andrew Ratzlaff, Edit

Case Study Video

Case Study Board

Sampling of Press

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