Full Frame
Internet Fire

To parallel the hands-on approach and minimal funding associated with documentaries, we created a corrugated shadowbox environment for the Full Frame Film Festival website. When Full Frame later requested more site functionality, we burned their previous site to the ground. This seemingly implausible act provided justification for a new site, while also creating a bit of Internet history.

 ––– partners –––
Ryan O’Hara Theisen, Art Director
Tim McCracken, Interactive Designer
Scott Williford, Interactive Designer
Nick Adcock, Edit
Clive Sweeney, Programmer
Craig Mann, Programmer
Tarik Laham, Programmer     
Stacy Evans, Digital Image Artist
Jonathan Williams, Digital Image Artist
Tony Pearce, Photographer
DV3 Productions, Digital Effects

Cardboard Shadowbox Homepage

Website Fire Progression

Case Study Video

POP Displays
Stand-alone shadowbox placements paralleled the homepage design and functioned as three-dimensional versions of movie marquee poster displays.