Powerade
LeBronTime

To launch a new Powerade product, we partnered with LeBron James to serve as role model and coach to young ballers. First, we released his actual 60-minute workout online. Then, if teens failed to give LeBron their full attention, he exploited YouTube’s functionality to keep them focused.

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Danny Corrales, Art Director
+jacksonkarinja, Directors
Haus, Digital Development

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