American SIDS Institute
Turn Them Over

When infants sleep on their stomachs, it places them at a greater risk of experiencing Sudden Infant Death Syndrome (SIDS). Our poster series, and full-page newspaper campaign, underscored this danger. 

––– partners –––
Owen Tingle, Art Director
Ryan O’Hara Theisen, Art Director
Stacy Evans, Digital Image Artist
Tony Pearce, Photographer

Print/Poster Campaign

Case Study Video

Guerilla Stunt
We extended the message with guerilla placements that turned baby-related items upside-down on supermarket shelves, together with a “Turn Them Over” message.