Victory Motorcycles
Print Campaigns

When the client wanted to attract aging millennial riders, we learned that they like the three Rs: Readin’ (31% read print magazines weekly), Ridin’ (freedom of the open road), and ‘Rithmetic (the price of a Victory vs. a Harley-Davidson). So, we leveraged a traditional form of media to put butts in leather seats.

––– partners –––
Bob Ranew, Art Director 
Owen Tingle, Art Director

Brand Print Campaign

Brand Insert Campaign
To supplement our traditional headline-driven ads (above), we created a campaign of tactile print executions in cycle magazines that featured legitimate, functional and (and seemingly unrelated) inserts. 

Print Insert Campaign: USPS Hold Mail Authorization 

Print Insert Campaign: Form 4868 Application for Extension to File Taxes 

Print Insert Campaign: “For Sale” Sign