Windows Phone
Back to Life

Windows created a phone with at-a-glance functionality. Enabling users to quickly get in and out of your phone, then back to interacting with the real world. We launched the phone with a :60 spot, a series of :30 spots highlighting specific time-saving features, and OOH.

––– partners –––
Brian Lambert, Art Director
Tim Blount, Digital Art Director
Haus, Digital Development
Stacy Wall, Director

TV: Launch Spot

Case Study Video

Demo TV: “Skydiving”

Demo TV: “Travelator”

Demo TV: “Club”

OOH

Online Activation
We also created an interactive online experience that enabled competing smart phone owners to go head-to-head with Windows Phone, in timed user case scenarios.